February 4, 2011
by julie
2 Comments
Yesterday, I talked about how bike education tends to be marketed based on safety, and that safety messages are fundamentally rooted in fear. This kind of message is fairly effective to reach the 60% of people who are interested in … Continue reading
February 3, 2011
by julie
Comments Off on Safety, Fear & Bike Education
One of the greatest barricades to the success of bicycle education in this country is that the core value proposition marketed for it is ‘safety.’ Nothing is wrong with safety. Effective bicycle drivers exhibit behaviors that add to their safety. … Continue reading
January 28, 2011
by julie
Comments Off on Education & Children’s Cycling Behavior
Via the League of American Bicyclists’ LCI group, I recently learned of this study from the UK that examines the impact of a cycling training program on the bicycling behavior and perceptions of children who have gone through the program. … Continue reading
January 28, 2011
by julie
1 Comment
Update on the Jefferson Avenue bicycle boulevard project. Continue reading
January 21, 2011
by julie
Comments Off on Survey: Kids Better At Using Computers Than Riding Bikes
Advocates for programs like Complete Streets and Safe Routes to Schools will tell you that the programs encourage healthy activity for children and can be a key tactic to combat childhood obesity. Now, a new survey reported by TechWorld suggests … Continue reading